TikTok's addictive nature is evident as users spend an average of 52 minutes per day on the platform, providing valuable data to its algorithm. The algorithm learns user interests through their interactions with short videos, allowing TikTok to suggest personalized content. Other social media platforms like Instagram, Facebook, YouTube, and Snapchat also use AI algorithms to recommend content based on user data.
AI is not limited to social media; virtual assistants like Siri, Alexa, Cortana, and Google Assistant rely heavily on AI to provide a personalized user experience. The integration of AI is expected to accelerate in 2021, with increased automation and advancements. AI's ability to continuously learn and improve results makes it a powerful tool in the technology industry.